Broadway-backed NFT for mental health: dear Evan Hansen

Dear Evan Hansen has partnered with Roblox and Bored Ape NFTs to launch a campaign to support children’s mental health. The award-winning Broadway musical has also partnered with Blueberry Entertainment to bring elements of the film to the NFT series.

The musical film explores the story of Evan Hansen and his struggles with social anxiety. The character’s signature blue striped polo shirt will be featured in the NFT launch and will be available through the Roblox metaverse platform. Starting May 13, Roblox players will be able to purchase the iconic blue jersey for their in-game avatars. In addition, all proceeds from the sale of the polo shirts will be donated to the Child Mind Institute, a US-based non-profit organization dedicated to supporting children with mental illness.

Image Credit: Dear Evan Hansen

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