Epson leads PH market share for Q1 2022

COMPUTER printer manufacturer Epson announced it has maintained its spot as the market leader in the Philippine home and office printer market with a 50.7-percent share at the end of the first quarter of 2022.

According to the International Data Corp. (IDC), the leading technology company continues to experience stock challenges which, in turn, affected both its ink cartridge and ink tank lineups. On the other hand, its Epson L-series printer models continue to hold the largest share in the company’s inkjet printer sales.

“As evidenced by our first-quarter performance this year, Epson was able to deliver. We have met the demands of our customers to maintain our position as market leader,” said Ed Bonoan, Epson Philippines general manager for marketing. “Through the support of our partners across several markets, we were able to recalibrate priorities and assure that Epson will continue to deliver high-performing products and services.”

The rise in demand and sales are strongly attributed to inkjet printers, which brought in a 13.9-percent year-on-year growth. In contrast, laser printers did not fare as well in the market. IDC reported that laser printer sales have dropped 32.2 percent from last year.

“In spite of the slowing down of demand with the decline in spending toward the end of 2021, the Omicron variant and even the ongoing supply issues being experienced in the global printer market, there seems to be no long-lasting effect on the overall printer demand,” said Lilibeth Agudo, IDC Philippines Integrated Platform Deployment Solution market analyst. “However, it definitely challenged hard copy printer (HCP) suppliers and providers to be more resourceful in their allocations and offerings to assure that demands are being met.”

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“The overall Philippine HCP market has experienced a series of challenges over the past months, but it is slowly gaining its momentum back. In the first quarter of 2022, Epson was able to secure good allocation, particularly for the brand’s inkjet printers. This is mostly attributed to the support and purchases from both end-users and small and medium enterprises,” Bonoan said.

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