Ford announces the Lincoln Star EV concept, four new electric vehicles that will debut by 2026

Lincoln Star concept electric vehicle

Lincoln

DETROIT – Ford engine It plans to introduce four new electric vehicles to its Lincoln range by 2026, as the once dominant American luxury brand reinvents itself to focus on electric vehicles.

The new vehicles were announced Wednesday night along with the unveiling of a new EV concept called the Lincoln Star. The concept marks new design and technology directions for the brand, according to company executives.

“As Lincoln enters the next chapter of our transition to a zero-emissions future, the Lincoln Star Concept will pave the way for our portfolio of all-electric vehicles,” Lincoln president Joy Falotico said in a statement. “It is an excellent example of how we are redefining luxury for the next generation as we work to transform the vehicle into a third space, a true place of refuge, for our customers.”

Lincoln Star concept electric vehicle

Lincoln

The Lincoln Star is a crossover SUV with a smooth exterior design and panoramic windows. Much of the vehicle badge is in the lights rather than traditional physical logos. Its silhouette is reminiscent of a Land Rover Range Rover SUV.

The interior is where the vehicle is particularly different than the current Lincoln vehicle range, which includes the large Navigator SUV and several crossovers in the US

The Star, like so many new luxury vehicles from the competition, includes a large screen on the dashboard and a retractable steering wheel that can be stowed away. The vehicle’s two front seats can rotate to face the rear seats, providing a seating environment.

The Star also features three “rejuvenating moods” that change the sound, lighting and even the smell of the vehicle’s cabin. The moods are Coastal Morning, Mindful Vitality, and Evening Chill.

Lincoln Star concept electric vehicle

Lincoln

Car manufacturers routinely use concept vehicles to gauge customer interest or show the future direction of a vehicle or brand. The vehicles are not intended to be sold to consumers.

Lincoln’s new electric vehicles could provide a much-needed boost for the brand. Lincoln expects electric vehicles to account for more than half of its global volume by the mid-decade and 90% of its North American sales by 2030.

“Now is our time,” Falotico said during a media briefing. “This is just the beginning of our electric journey.”

Lincoln hasn’t managed to gain much traction in the United States in recent years outside of its large Navigator SUV. Sales of the brand recently peaked at around 112,000 units in 2019. Due to supply chain problems, its sales dropped to around 87,000 vehicles last year.

Lincoln has found some success in China, however, leading the brand to record its best global retail sales last year in 21 years. Retail sales of the brand were just under 190,000 vehicles, up about 7% from 2020.

Lincoln Star concept electric vehicle

Lincoln

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