SpaceX founder and chief engineer Elon Musk speaks during the Satellite 2020 conference in Washington, DC, United States, on March 9, 2020.
Yasin Ozturk | Anadolu Agency | Getty Images
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Barring a messy last minute divorce, Elon Musk is on track to own Twitter (Well yes, my fault). The fickle and brilliant entrepreneur downloaded about $ 8.5 billion from Tesla shares this week as it prepared to pay for its $ 44 billion side project. And soon he will be free to change the service to his liking.
Musk hasn’t come up with a full plan for Twitter yet – it may never be – but he has proposed several significant changes that are worth considering. Musk’s ideas include stretching character boundaries, open algorithm sourcing, and effectively ending content moderation. A debate rages on the latter, but everyone has compromises.
Alex Roetter, the former chief of engineering at Twitter, has joined Big Tech Podcast this week to discuss Musk’s proposals, examining both feasibility and expediency. Here’s a look at the most significant potential changes, along with his comment:
Up announcing the deal, Musk said he wanted to “authenticate all human beings”. Twitter has long weighed this idea internally, wondering if having people confirm their email or phone number could help reduce harassment and spam. The company never took action, possibly because authentication could drop its user numbers and anger Wall Street. But it should have.
Pure anonymity, Roetter said, “favors the worst parts of the online discourse.” So he loves Musk’s idea of authentication. As a private company, Twitter could afford to get a number of hit users, a benefit of Musk’s ownership.
This idea is feasible and advisable.
Musk hates spambots. “We will defeat spam bots or die trying!” He said last week.
Roetter likes this idea, but it’s not that simple. To defeat the spambots, he said, you’d have to build a classifier that looks for the characteristics of the robots and then banishes them. So you would adjust the classifier to be really aggressive, where you would kill the bots but also ban a bunch of human “false positives”, or to be less aggressive, where you would let some robots slip and banish fewer humans.
“I think you should do it,” Roetter said. “But everyone should be prepared, there is no perfect spam bot classifier.”
This idea is feasible, even if not perfect, and advisable.
Allowing free speech is key to Musk’s acquisition of Twitter. “Free speech is the foundation of a functioning democracy and Twitter is the square of the digital city,” he said.
There may be technical challenges to Musk’s vision, including how that victory over spambots could ensnare human language as well, Roetter said. “I don’t really think there is an answer that will make everyone happy,” he said. However, Musk could loosen the current rules of moderation and see how things go.
This move is somewhat feasible and its opportunity is TBD.
Moss is interested in Twitter’s subscription product and may expand it. Getting people to pay for Twitter, or some premium features, could help cut down on spam and build a revenue stream if Twitter advertisers save its new voice rules.
“It’s a really cool idea,” Roetter said. “If you don’t want a lot of what you think are low-value assets to happen, if you charge more than the value you think people are pulling out of it, it should go away.” Subscription rates can be normalized and scaled by location.
This idea is feasible and advisable if implemented correctly.
To build trust in Twitter, Musk wants to open source his algorithms.
“This is a headache for me,” Roetter said. The algorithms themselves, he said, won’t tell you much. To figure out what to show you, Twitter’s ranking algorithms essentially look at billions of content samples, try to predict how you’ll react to tweets and ads, and then use those scores to optimize what to show you. “It doesn’t say that if you’re a Republican, then you’re banned,” Roetter said. “There’s really nothing like that.”
Open sourcing of algorithms is feasible and perhaps advisable, but only to debunk conspiracy theories.
Musk thought about adding an edit button and the possibility of longer tweets. Both ideas are technically straightforward, although they will likely do little for everyday users who can already link tweets together and delete and resend tweets with typos.
“I don’t think it will change any of the main things that everyone is upset about,” Roetter said. “But yes, of course, why not?”
These ideas are doable and, well, it’s up to you Elon.