Gary Player’s son apologizes for the marketing stunt that banned him from Masters

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Wayne Player will be able to see The Masters again, but will only have to do it from home.

That’s because Gary Player’s son was banned from Augusta National and then, from The Masters, after a marketing gimmick went wrong.

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Lee Elder gestures as he arrives for ceremonial tee shots ahead of the first round of the Masters golf tournament on Thursday, April 8, 2021, in Augusta, Georgia.
(Photo AP / Charlie Riedel)

It happened last year when The Masters honored Lee Elder as the first black man to compete in a major label. While Elder was being honored, Wayne Player hatefully promoted a golf ball brand right on screen. Wayne Player served as his father’s caddy.

Elder died last year at the age of 87, but a Wayne Player apologized saying he had a chance to make amends with Elder earlier. He admitted that the times of marketing tactics were long gone, in an interview with Gulf Digest.

Honorary holder Lee Elder, left, gestures as he is introduced and applauded by honorary holders Gary Player and Jack Nicklaus, right, before ceremonial tee shots to begin the Masters golf tournament at Augusta National Golf Club in Augusta, in Georgia, Thursday, April 8, 2021.

Honorary holder Lee Elder, left, gestures as he is introduced and applauded by honorary holders Gary Player and Jack Nicklaus, right, before ceremonial tee shots to begin the Masters golf tournament at Augusta National Golf Club in Augusta, in Georgia, Thursday, April 8, 2021.
(Curtis Compton / Atlanta Journal-Constitution via AP)

“Well, they say there is no bad publicity,” Player said. “I found out that’s not quite true. I probably got 50 messages later, 40 of them saying I’m a marketing genius, 10 saying, ‘What the hell were you thinking?’ It wasn’t premeditated, but it was in bad taste. “

He said Elder didn’t express a grudge. Far from it.

“I called and said, ‘You know, Lee, I love you guys.’ You know, everyone said I was disrespectful for a special moment, “Player said. “I said he was sorry, and I didn’t want to take his special time. And he said, ‘Wayne, you know how much I love you. Right?’ He hasn’t crossed his mind. It’s important that people know. “

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Gary Player has won three Masters during his heyday, a feat few have accomplished. He attended the Augusta course a lot. Now Wayne will never have that chance again.