Grocery Store Data Trackers : Store Analytics

Amazon has announced the launch ‘Store Analytics,’ a new data tracking platform for its physical grocery store chain, Amazon Fresh. The new program will work to mine guests shopping data in real-time, which the company will then package and sell to brands that will be looking for extra granular consumer insights.

The program will be launched in all Amazon Fresh and Amazon Go stores and will be compatible with Dash Cart or Just Walk Out services. The aim of the platform is to provide brands with data and analytics that can help them better understand their consumers buying habits, allowing them to adjust their marketing and advertising strategies accordingly. Specific elements that the platform tracks will include how often products are taken off shelves. purchased, and returned.

Image Credit: Amazon Fresh

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