hotstar: After cricket, Disney+ Hotstar to stream Pro Kabaddi League for free
The decision to enable ad-supported streaming of the tenth edition of the Pro Kabaddi League closely follows the historic viewership achieved during the ICC Men’s Cricket World Cup 2023.
The upcoming season of the Pro Kabaddi League, beginning on December 2, 2023, will be conducted in a 12-city caravan format with 12 competing teams.
Commenting on this, Sajith Sivanandan, Head, Disney+ Hotstar India, said, “The landscape of sports viewing is evolving, as was witnessed by the phenomenal response to our free on-mobile offering during the Asia Cup 2023 and the ICC Men’s Cricket World Cup 2023. Our audience is continually seeking the thrill of sports with the convenience of on-the-go access, and we are elated to meet this demand. The popularity of Pro Kabaddi League spans across age groups, and by making it available to all our audience on Disney+ Hotstar, our aim is to make Kabaddi accessible to all of India and foster a stronger sense of engagement amongst the fans.”
The ongoing ICC Men’s Cricket World Cup has seen new peak concurrency records being created as official streamer Disney+ Hotstar is providing the matches for free to mobile users.
The India vs. South Africa match on November 5 set a new record with 44 million peak concurrent users. The India vs. New Zealand match on October 22 had 43 million peak concurrent viewers, surpassing the India vs. Pakistan match’s peak concurrency of 35 million on October 14.