Insect-level prediction tools: mosquito prediction

SC Johnson, the company behind ‘Off!’ mosquito repellent brand, partnered with “Climate Engine” to create a mosquito prediction tool based on Google services. The “Off! Cast” seeks to inform visitors of the estimated level of mosquitoes in their area based on previous trends, temperature patterns and many other insights obtained from Google and Google Maps.

After creating its algorithm that makes mosquito level estimates, the companies have run the instrument for several previous years, then cross-referenced the information emitted by the instruments with the actual mosquito levels reported. Companies found that his tool was within a sufficiently small margin of error to be considered reliable and accurate. Users can enter their postcode on the new Off! Cast webpage of Off! to view your mosquito predictions.

Image credit: SC Johnson