'Live selling' requires hard work, consistency, adaptability

IN the past year, I met musician Cerise Limueco, who is actively juggling her music career and video content creation. Her experience as a former cosmetics promotion live streamer for Hebe Beauty Cosmetics Inc., where they live stream from 8 to 12 hours a day and sell a significant number of products daily, shows the potential for entrepreneurs in live selling.

Although it is not as easy as anyone would think. Beyond just showcasing products, Cerise emphasizes the importance of strong back-end operations support, creative selling techniques, and the determination to thrive in a marketplace where competition comes and goes daily.