Metaverse Soccer Mascots : soccer mascot

Ahead of the Women’s Euro 2022 tournament, UEFA is entering the metaverse with soccer mascots made to encourage more kids to play the sport. UEFA is meeting kids in the metaverse through Roblox and The Road to UEFA Women’s Euro invites kids to create a character and train with three virtual mascots, Kai, Robyn and Ashley.

In the metaverse, kids are challenged to complete obstacle courses as quickly as they can, score goals and collect golden tournament tickets as part of the virtual adventure. With this activation, UEFA is specifically targeting Roblox’s large community of children, most of which are under the age of 12.

UEFA’s presence in the metaverse ties in with Time for Action, the UEFA Women’s Football Strategy aimed at doubling girls’ and women’s participation in soccer by 2024.

You may also like...