Swift elegance

PREPARE for an extraordinary journey as the Martell Noblige Swift Festival unveils its latest instalment — an exhilarating blend of elegance and high energy, promising an unparalleled experience.

Scheduled for a grand finale on Nov 25 at the Mines International Exhibition and Convention Centre (MIECC) in Kuala Lumpur, this festival is set to redefine expectations.

At the heart of this dynamic fusion of art and entertainment is a commitment to inspire the new generation to “Rise Beyond Expectations”. Headlining the event is the sensational DJ Hyo, a renowned South Korean K-Pop singer from the Girls’ Generation.

Unlock the doors to this captivating festival with complimentary entry by registering online or elevating your experience with Swift Access which you can get by buying Martell at events, Pernod Ricard Malaysia’s flagship store on Lazada, or its official store on Shopee.

Prepare to be captivated by a carnival of surprises and a sonic experience that transcends boundaries. The festival showcases an impressive lineup of Asian pop and EDM sensations, including Siena Girls led by the multifaceted Korean Internet personality and disc jockey, DJ Siena.

Joining the lineup are Malaysia’s own YouTube sensations and musical artists 3P and local EDM talents such as Swift Duo, Nahsyk, NoizeFaktor, Reeve, Sandra, Suki, MC Vibe and the winner of the Talent Quest DJ competition.

Maison Martell’s commitment to nurturing cultural architects is evident in the launch of the Talent Quest. In collaboration with DJs Playground, Malaysia’s Best Pioneer DJ Certified Academy for 2023, the quest seeks to identify and support emerging DJs embodying the “Rise Beyond Expectations” spirit.

Fourteen DJs have been shortlisted to perform at the Nights, with eight finalists determined through public online voting from Sept 29 to Nov 12.

The grand finals, set for Nov 18, will see the winning DJ take centre stage at the festival, a spectacle poised to dominate conversations.

The victor will receive prizes totaling up to RM30,000, including cutting-edge Pioneer DJ gear, RM10,000 in cash and a supply of Martell. Expanding the celebration, Martell will commandeer seven high-energy clubs across Malaysia for the Nights events from Sept 29 to Nov 10.

These meticulously curated nights promise a unique blend of music, fashion and dance, encapsulating the “East Meets West” ethos.

Transcending the typical nightlife experience, these events transform premiere clubs into neon-lit realms where visual art, fashion and immersive entertainment converge, delivering a multi-sensorial encounter that redefines the conventional night out.

For comprehensive details about the festival, visit swiftnights.martell.com. Immerse yourself in the Martell Noblige Swift Festival, where elegance meets high energy beyond expectations.

Solidad La Madrid

Solidad has been a reporter since 2017. She writes stories about climate change, environment, COVID-19 pandemic and human rights.

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