Takealot vs macro: online price comparison
Makro has big plans to increase its online sales and compete with South African internet retail giant Takealot. However, a MyBroadband comparison showed that Makro’s prices on tech products are generally higher.
MyBroadband compared a sample of ten items, including smartphones, TVs, game consoles, wearables, and computer peripherals.
The most significant price difference was LG’s 86-inch Nanocell 75 Series 4K Smart TV, which Takelot sells for R35,999 – R5,000 cheaper than Makro’s price of R40,999.
Takealot also sells the MSI Prestige 14 Evo laptop with 32GB of RAM and 512GB of solid state storage for the R21.999. The same laptop will cost you R24,999 from Makro.
The Phillips Series 1200 fully automatic espresso machine is available for R6.999 from Makro, while Takealot sells it for R6.189.
Makro was cheaper for two items, namely the iPhone 13 with 256GB of storage and Logitech’s G903 wireless gaming mouse for the R100 and R213 cheaper than Takealot.
The growth of Massmart’s online sales
Massmart Holdings – Makro’s parent company – has the the second largest online presence in South Africa behind Takealot, according to its CEO, Mitchell Slape.
He said they are in second place for online sales volumes and traffic through their Makro, Game and Builders online stores.
Despite its success in online retail, Massmart is still not satisfied with its volumes.
“We believe there are many opportunities to continue to grow and go even further,” said Slape.
To help Massmart achieve its goal, it hired Sylvester John, a former Walmart vice president for North America, to lead its e-commerce team.
Massmart said it will take advantage of John’s expertise and use Walmart’s technology to scale up its e-commerce operations in South Africa.
The company also acquired last-mile delivery company OneDrop and signed a deal with acquire 87.5% of the shares issued in OneCart.
“We continue to make progress in several areas and our core goal is that we want to meet customers where they want to be reached, both in-store and online,” said Slape.
The price of a range of tech items available from both Makro and Takealot is compared below.
|Price Comparison between Macro and Tackle|
|element||The price of Macro||Takealot’s price|
|iPhone 13 256GB Black||R19.399||R19.499|
|Xbox Series S 512GB||R7.499||R6.999|
|Samsung Galaxy A8 Wi-Fi 32GB||R4.999||R4.499|
|MSI Prestige 14Evo i7 32GB RAM 512 SSD||R24.999||R21.999|
|86-inch LG Nanocell 75 4K Smart TV||R40.999||R35.999|
|Skyworth 50-inch 4K TV||€ 7,799||R7.499|
|Logitech G903 Lightspeed Wireless Gaming Mouse||R2.169||R2.382|
|Garmin Fenix 6 Smartwatch (47 mm)||€ 11,999||€ 11,499|
|Philips 1200 Series fully automatic espresso machine||R6.999||R6.189|
|AOC CQ27G3S 165Hz gaming monitor||R7.999||R7.848|