The joys of breakfast | The Manila Times

Breakfast is considered as one of the most important parts of one’s day.

It has always been an integral part of Philippine culture and local cuisine is not complete without the Filipino breakfast, with the simple but versatile pandesal as its most iconic staple.

A breakfast prepared by family or a loved one is a sign of love and care. This is because a satisfying Filipino breakfast not only fills your tummy; it can also put a smile on your face and put you in good spirits.


Nutella’s Good Morning label jars are good reminders to start the day on a sweet note.

Unfortunately, Filipinos are also recently more inclined to skip breakfast, either due to the heavy demands of day-to-day life or the misconception that a good breakfast is fuzzy and difficult to prepare.

Nutella, the popular hazelnut cocoa spread, has always aimed to help Filipinos start their day with Happiness. For the month of April to May, Nutella launches a series of new Good Morning label jars.

The new, limited-edition Nutella Good Morning packs are Nutella jars with its label replaced with positive and joyful messages to help remind Filipinos to start the day better.

To make your mornings even more exciting, Nutella is launching a limited edition Bread box in collaboration with Wildflour Café   Bakery.

To make your mornings even more exciting, Nutella is launching a limited edition Bread box in collaboration with Wildflour Café Bakery.

The Nutella Good Morning pack phrases — namely, “Tara, Breakfast!”, “Good Morning!”, “Musta?” and “Gandang Umaga!” — are good reminders to start the day on a sweet note.

The limited-edition Nutella jars are also a good way to greet and express love, a way to share the gift of a good morning with a good breakfast. Of course, more than the jar, what makes Nutella a good part of any Filipino breakfast is its high-quality cocoa and hazelnut flavor with a chocolate taste that delivers intense satisfaction with just a small amount.

Its signature smooth, creamy texture makes it a great breakfast companion as it is easy to pair with many readily available bread products and baked goods to make them sweeter and tastier effortlessly.

To make your mornings even more exciting, Nutella is launching a limited edition Bread box in collaboration with Wildflour Café + Bakery. The box is designed in the shape of a Nutella jar and contains Nutella copetta packs, a Nutella bread spreader, and a number of popular Widlflour Café + Bakery baked goods to help turn breakfast into a special meal.

The Nutella and Wildflour Café + Bakery box is still available at Widlflour Café + Bakery or via online at www.wildflourtogo.com.

Nutella’s special Good Morning jars are available in most grocery chain stores nationwide.