This car was one of the most influential vehicles in the world and had a huge impact on some of the most popular cars around today.
The car that started the hybrid revolution is no more.
Toyota Australia has announced that the Prius will be eliminated from its local lineup. The brand made the decision after selling just 26 units this year and another 77 in 2021.
The Prius hybrid was first launched in 2001 in Australia and spawned several variants, including the Prius C hatchback and the seven-seat Prius V. All three models combined for over 35,000 sales.
The gasoline electric car has impressed celebrities and the car buying public as it has helped promote environmentally friendly gasoline electric cars.
The Prius has never reached the heights of success in Australia compared to other countries – more than 1.2 million Prius have found homes worldwide.
It sets the tone for the future success of Toyota’s hybrids, which are currently some of the best-selling vehicles in the country.
In 2021 the Japanese marque sold more than 65,000 hybrids in Australia, this was driven by the RAV4 hybrid SUV and the small Corolla hybrid car.
The technology has been added to nearly all Toyota vehicles, with the HiLux ute and the large LandCruiser and Prado 4WD the only noteworthy vehicles that don’t use a gasoline-electric combination.
Toyota Australia Head of Sales and Marketing Sean Hanley says these vehicles will continue the Prius legacy.
“When we launched the Prius in October 2001, it was difficult to predict the huge impact Toyota hybrids would have on the Australian automotive landscape.” says Mr. Hanley.
“The Prius has led the way by offering Australian motorists a more efficient, low-emission driving experience, features that have resonated more and more with buyers over time,” he says.
Toyota prepares to launch its first all-electric car and plans to introduce 30 electric vehicles globally by 2030.
The Japanese company is also one of the few major automotive brands that seriously invests in hydrogen power. A select number of Mirai Fuel Cell vehicles are leased in Australia as the company evaluates their performance.
Originally published as Toyota cuts one of its most iconic cars