Ulta apologizes after Kate Spade’s “very insensitive” email: “Really a mistake”

Ultimate beauty apologizes for the brand’s “unfortunate mistake” after sending a “very insensitive” email on Monday about the late designer Kate Spade.

The company sent an email to its subscribers saying, “The NYC It Girl is back / Come Hang with Kate Spade,” along with a photo of a perfume from the late designer’s brand.

People were outraged by the language of the email, like the beloved designer committed suicide by hanging in 2018. The email was also sent on May 1, which marks the start of Mental Health Awareness Month.

The brand said it was “deeply sorry” about the email and apologized for its “very insensitive choice of words” in a statement shared with HuffPost on Tuesday.

“This was a mistake, it does not reflect our values ​​and we are taking steps to ensure it doesn’t happen again,” the note read. “And it certainly didn’t reflect the deep respect we have for Kate Spade, her family and the New York-based kate spade brand and teams.”

The company added that “mental health is a very serious issue and we apologize to the Spade family, our brand partners and our guests as this mistake may have implied otherwise. We are committed to doing better.”

Kate and Andy Spade speak on stage at AOL’s Build Series on April 28, 2017 in New York City.

Monica Schipper via Getty Images

Spade, 55, was found dead in her Park Avenue apartment in New York City in June 2018. Shortly after her death, her ex-husband, Andy, released a statement on behalf of her and the couple’s teenage daughter Frances. Beatrix Spade.

“My daughter and I are devastated by her loss and we can’t even begin probing life without her,” said Andy. The New York Times.

“We are deeply heartbroken and already miss it. Kate has suffered from depression and anxiety for many years. She actively sought help and worked closely with her doctors to treat her illness, a disease that takes too many lives. ”

If you or someone you know needs help, call 1-800-273-8255 for them National Security Line for Suicide Prevention. You can also send a free SMS to HOME at 741-741, Assistance 24 hours a day from Crisis text line. Outside the United States, please visit the International Association for Suicide Prevention for a database of resources.