The Washington Post ran some surprising articles that President Joe Biden’s recent use of “MAGA” and “Ultra MAGA” to insult former President Donald Trump “was the result of a six-month research effort by part of liberal groups “:
Biden’s attempt to reclaim “MAGA” and “ultra MAGA” was the result of a six-month research effort by liberal groups. My latest w @michaelscherer. https://t.co/foVeidRgZn
– Ashley Parker (@AshleyRParker) May 13, 2022
From Washington Post:
Biden’s attempt to appropriate the “MAGA” brand as a political attack was by no means accidental. It was born out of a six-month research project to find the best way to target Republicans, led by Biden’s adviser Anita Dunn and the Center for American Progress Action Fund, a liberal group.
Research on polls and focus groups by Hart Research and the Global Strategy Group found that “MAGA” was already viewed negatively by voters, more negatively than other phrases such as “Trump Republicans”.
In battle areas, more than twice as many voters said they would be less likely to vote for someone called “Republican MAGA” than they would be more likely. The research also found that the description drew on the broad agreement among voters that the Republican Party had become more extreme and power-hungry in recent years.
First, this means that Jen Psaki seemed to be lying when she said the president came up with the slogans himself for “a little more pop”:
– Abigail Marone
(@abigailmarone) May 13, 2022
Most importantly, why is the Biden administration surrounded by such idiots? Is this the best they could come up with?
Six months of research. And they invented “MAGA”.
Maybe you guys can focus on inflation for a while? https://t.co/CkTCwDzRbB
– Jon Gabriel (@exjon) May 13, 2022
“Really Embarrassing”:
Really embarrassing …
The Democrats have nothing to run on, so they spent SIX MONTHS testing their new “ultra MAGA” nickname for Republicans.
Families are stuck with rising costs, expensive gas, crime, and an open border … but at least Biden has a nickname for Republicans. https://t.co/JTzXRgOQfd
– Nathan Brand (@NathanBrandWA) May 13, 2022
Focus group colleague Frank Luntz also shot them:
A six-month research effort to devise lines of attack rather than plans to address Americans’ most pressing concerns.
Here are the first 3 issues of this year:
1. Inflation
2. Healthcare
3. Crime
https://t.co/T5OHhdc41w https://t.co/r2wVisd3TG
– Frank Luntz (@FrankLuntz) May 13, 2022
Maybe they want to lose the House and the Senate?
There are Dem pollsters telling their members that “inflation” is not coming in their polls and these guys have spent 6 months inventing “MAGA attack”.
These guys are just starting for a red wave. https://t.co/Kp9cB2oJ0I
– Matt Whitlock (@mattdizwhitlock) May 13, 2022
This is actually worse than the Discussion points in favor of the Caucus we talked to you the other day:
are these the same geniuses who thought “pro-decision” was better than “pro-choice”? https://t.co/MIGjpxaKt4
– Conn Carroll (@conncarroll) May 13, 2022
Oh, they got paid:
I have, and I mean seriously, absolute respect for the people who have been paid to do this research. https://t.co/1LckFSibi0
– alexandriabrown (@alexthechick) May 13, 2022
What’s even more fun is that Trump LOVES it:
Trump “absolutely loved” by co-opting Biden’s new nickname for him – “the great MAGA king” – and privately mocked Biden and Democrats’ “ultra MAGA” provocation as coming from bad brands, who don’t understand the art of marketing. https://t.co/foVeidRgZn pic.twitter.com/GkrOlQ5e7o
– Ashley Parker (@AshleyRParker) May 13, 2022
good job Thu
Where Biden and Dems try to reclaim the “MAGA” – and then Trump and the Republicans try to reclaim it. The wars of the ULTRA MAGA
https://t.co/tnzdFTLBWD
– Ashley Parker (@AshleyRParker) May 13, 2022
And no one in the Biden administration paid attention to what happened in Virginia last November?
Virginia experience should tell you how this strategy works against anyone who reads to voters as almost normal. https://t.co/krsfhlerk3
– Liam Donovan (@LPDonovan) May 13, 2022
***