Work-Ditching Video Game Campaigns : ghost your boss
In Sweden, workers can take a “karensdag” or sick leave day without jeopardizing their employment, but it usually means a day without pay. This innovative campaign is taking advantage of this policy by encouraging game enthusiasts to call in “sick” to work so they can play. If that wasn’t already enough, the brand is addresses the money issue by providing gamers with the chance to receive a grant of up to 1400 SEK (about $125).
Funny, innovative, and one-of-a-kind, the “Ghost Your Boss” campaign sets a precedent for other brands looking to create meaningful connections with their customers.
Image Credit: Call of Duty